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Optometry Australia joins Silmo Sydney 2018 as principal partner


By Rhiannon Riches
Assistant Editor

Optometry Australia will become a principal partner of Silmo Sydney 2018.

CEO Lyn Brodie said that Silmo Sydney’s strong focus on optometry innovation and future planning prompted the organisation’s decision.

‘Silmo Sydney 2018 will feature a full-scale, interactive practice of the future, as well as the latest digital optometry equipment, which supports Optometry Australia’s goal to gain deeper insights into emerging trends that may impact and shape the local optometric sector,’ she said.

‘We will also hold workshops at Silmo as part of our goal to create a multi-decade strategy that will become the blueprint for a progressive Australian optometry sector,’ Ms Brodie said.

In 2018, Optometry Australia celebrates its 100th anniversary as the peak professional body for optometrists and it is the organisation’s goal to secure the future of the sector through long-term forward thinking.

Gary Fitz-Roy, Managing Director of Expertise Events Pty Limited, said that he was delighted to form this important partnership with Optometry Australia.

‘Both organisations are committed to ensuring that optometry continues to strengthen its position as a core Australian health care provider,’ Mr Fitz-Roy said.

Silmo Sydney 2018 is a flagship of the Silmo franchise which is the world’s largest and leading optics and eyewear trade fair. Silmo was founded in 1967 and is held annually in Paris, Istanbul and Bangkok. It was held in Australia for the first time in 2017.

Silmo Sydney will be held from 20-22 July at the International Convention Centre in Sydney.

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