Participate in Good vision for life consumer awareness campaign and supplementary campaigns such as UV Protection and Children's Vision, or get involved in our local marketing campaigns.
Visit the Good Vision for Life website for more information
Good vision for life
Optometry Australia launched its Good vision for life campaign in September 2016. The campaign is designed to increase awareness of the role of optometrists and to motivate Australians to have regular eye examinations. The campaign has a strong digital focus with a range of advertisements posted on websites that our target consumer – Australians aged 40-59 – frequent. The placement of these digital advertisements changes regularly so it is not possible to provide a list of websites where you might see them. It is also being supported nationally on Austero by radio advertisements and presenter endorsement as well as a limited national Channel 7 advertorial television campaign.
We encourage your involvement in the campaign as the more times consumers see our campaign messages the more chance we have of grabbing their attention and then motivating them to have their eyes examined.
To support you, we have produced a range of campaign materials that you can download for use in your own practice.
GVFL campaign snapshot - Oct 2016
You can either download a copy of the posters below to use immediately or download the print-ready versions to give to your printer. We will soon offer print-on-demand – which means that you will be able to place an order with us and we will print your poster and send it to you at a small charge.
You can download a copy of the images below for use on your own social media pages and write your own message encouraging your Facebook fans to book an appointment – or use one of our sets of words.
Web tiles & banners
You can download a copy of campaign web tiles & banners to use on your own website or to create your own digital campaign, linking the tiles or banners back to your own website.
We have created a scalable campaign-aligned advertisement for you to use if you wish to advertise your practice in your local newspaper/s. Simply download, and give the advertisement to your own graphic design house or local newspaper for sizing. You can also add in your practice details.