Good Vision for Life

Good Vision for Life

Marketing campaigns for you and your practice

Participate in Good vision for life consumer awareness campaign and supplementary campaigns such as UV Protection and Children's Vision, or get involved in our local marketing campaigns.

Visit the Good Vision for Life website for more information

Good vision for life

Optometry Australia launched its Good vision for life campaign in September 2016. The campaign is designed to increase awareness of the role of optometrists and to motivate Australians to have regular eye examinations. The campaign has a strong digital focus with a range of advertisements posted on websites that our target consumer – Australians aged 40-59 – frequent. The placement of these digital advertisements changes regularly so it is not possible to provide a list of websites where you might see them. It is also being supported nationally on Austero by radio advertisements and presenter endorsement as well as a limited national Channel 7 advertorial television campaign.

Member resources

We encourage your involvement in the campaign as the more times consumers see our campaign messages the more chance we have of grabbing their attention and then motivating them to have their eyes examined.

To support you, we have produced a range of campaign materials that you can download for use in your own practice.

GVFL campaign snapshot - Oct 2016

Posters

You can either download a copy of the posters below to use immediately or download the print-ready versions to give to your printer. We will soon offer print-on-demand – which means that you will be able to place an order with us and we will print your poster and send it to you at a small charge.

Thumbnail Poster        
Size      
Print ready           
Youmaynotseethumbnail

     You may not see

  A4    Download

  A3    Download

  A2    Download

   A1    Download 
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75percentposterthumgnail         75 per cent   A4    Download

  A3    Download

  A2    Download

  A1    Download
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Oneinfivethumbnail           One in five   A4    Download

  A3    Download

  A2    Download

  A1    Download
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Youreyesplaythumbnail Your eyes play A4    Download

A3    Download

A2    Download

A1    Download
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Tentimesthumbnail 10 times

A4    Download

A3    Download

A2    Download

A1    Download

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Anyoneatanytimethumbnail Anyone any time A4    Download

A3    Download

A2    Download

A1    Download
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Social media

You can download a copy of the images below for use on your own social media pages and write your own message encouraging your Facebook fans to book an appointment – or use one of our sets of words.

Thumbnail Facebook Instagram Twitter
   Youmaynotseethumbnail

Download

YoumaynotseeFacebook

Download

YoumaynotseeInsta

Download

YoumaynotseeTwitter
   75percentposterthumgnail

Download

75percentFacebook

Download

75percentInsta

Download

75percentITwitter
   Oneinfivethumbnail

Download

OneinfiveFacebook

Download

OneinfiveInsta

Download

OneinfiveTwitter


Web tiles & banners

You can download a copy of campaign web tiles & banners to use on your own website or to create your own digital campaign, linking the tiles or banners back to your own website.

Thumbnail Tower banner Web tile
   Youmaynotsee Tower

Download

YoumaynotseeTower

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YoumaynotseeTile
   75percent Tower

Download

75percentTower

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75percentTile
   Oneinfive Tower

Download

OneinfiveTower

Download

OneinfiveTile


Advertisements

We have created a scalable campaign-aligned advertisement for you to use if you wish to advertise your practice in your local newspaper/s. Simply download, and give the advertisement to your own graphic design house or local newspaper for sizing. You can also add in your practice details.

 Place your logo here  

Download

GVFLprintadvertsinstructions

Thumbnail FULL HALF PAGE QUARTER PAGE
  Youmaynotseethumbnail

Download

YoumaynotseeFull

Download

YoumaynotseeHalf

Download

YoumaynotseeQuarter
  75percentposterthumgnail

Download

75percentFull

Download

75percentHalf

Download

75percentQuarter
  Oneinfivethumbnail

Download

OneinfiveFull

Download

OneinfiveHalf

Download

OneinfiveQuarter